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Friday, May 27, 2011

A.S.P.I.R.E's Non-Profit Fundraiser eMarketing

Managing a non-profit isn't as easy as it seems. You have to have qualified team members, each with specific skills that will help the organization go from good to great.  Fundraising would have to be both creative and encouraging to potential donators.

The executive director, Tiffany Burleson, wanted to have a fun centralized theme so she incorporated her 40th birthday into the fundraiser to attract a set market of potential donators.  She provided me with three essential colors of purple, turquoise and pink for highlights and I went from there. We made sure to keep the fundraiser theme throughout all of the graphics.  She will be using both print media and online promotions to attract potential donors.

As a team member on A.S.P.I.R.E's advisory board, I take my position seriously and stick to giving every ounce of my web development, graphic designing and marketing skills to helping this organization flourish.   For me to do anything else is pointless.  I'm looking forward to the end of this fundraising season to see how well everyone's hard work paid off.  In the meantime, here's the graphics associated with the fundraiser and screen-shots of the updated website.  If you want to see the full fundraiser website, adjust your sound and click the graphic:






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